The windshield was replaced due to a crack from road debris. It was replaced with a Fuyoa 43R-0117043; DOT1038M544AS1. The car has head up display. The new windshield is highly reflective when driving during sunny day, and the head up display equipment is reflecting on the windshield in the middle of driver’s view and very distracting. The previous windshield had a minimal reflection of head up display during daytime sun but not a driver distraction. BMW service (installed the windshield with OEM part) rep drove the car and observed the strong reflection. The service rep checked with BMW engineers who reported this is an issue they are receiving more reports about but the rep said there is nothing BMW will do in response to this safety complaint. He indicated the windshield is OEM and to specifications. There are no warning lamps or messages related to the new windshield, only this driver’s observation of negative change in view while driving. The reflection does not occur when the car is in the shade.