The contact rented a 2023 Kia Forte. The contact stated while driving approximately 75 MPH, the contact noticed that the Lane Keep Assist was following the lines on the right side of the vehicle, causing the vehicle to veer towards an exit several times. The contact was able to steer the vehicle back into the correct lane. The rental company was notified of the failure. The dealer and the manufacturer were not notified of the failure. The vehicle was not diagnosed or repaired. The failure mileage was approximately 30,000. The VIN was not available.