The contact owns a 2023 Chevrolet Equinox. The contact stated while driving 65 MPH, the check engine warning light illuminated, and the vehicle lost motive power. The vehicle was restarted; however, while the accelerator pedal was depressed, the vehicle failed to accelerate as intended. The contact stated that the failure had occurred while driving on a four-lane busy highway. The vehicle was towed to the dealer where it was diagnosed with fuel pump failure. The contact was informed that the fuel pump needed to be replaced. The vehicle was repaired. The manufacturer was made aware of the failure. The failure mileage was approximately 39,000.